Exam Marketing-Cloud-Email-Specialist Topic 2 Question 16 Discussion

Actual exam question for Salesforce's Marketing-Cloud-Email-Specialist exam
Question #: 16
Topic #: 2
Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.

Suggested Answer: B Vote an answer

The Update Contact Activity is used to update the contact data in Journey Builder, not to make decisions on it. To make decisions on the status data, it should be connected to the contact in an attribute group and used in a decision-split activity on the journey canvas. [Source: Trailhead]

by Bella at May 06, 2026, 06:01 AM

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