1Z0-1032-21 by Oracle Actual Free Exam Questions And Answers

Question 1

A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A. The purchase transaction is attributed to both email campaigns.

B. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.

C. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.

D. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.

Discussion 0

Correct Answer: C Vote an answer

Question 2

You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?

A. Timer Event

B. Entry Tracking Variable

C. Stage Gate

D. Data Switch

E. Conditional Branchlet

Discussion 0

Correct Answer: B Vote an answer

Question 3

You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

A. Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information.
Then, paste the code into EMD and validate.

B. Navigate to Campaign > Create Mobile SMS Campaign. Enterthe campaign name and information.
Then, paste the code into EMD and validate.

C. Navigate to Campaign > CreateEmail Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.

D. Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.

Discussion 0

Correct Answer: D Vote an answer

Question 4

After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

A. In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.

B. View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.

C. In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.

D. In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.

Discussion 0

Correct Answer: D Vote an answer

Question 5

Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?

A. Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.

B. Create a Responsys security key in the Account Administration screen. Import this key when creating the export.

C. Import a public encryption key the customer created to be used when the export runs.

D. Import a private encryption key the customer created to be used when the export runs.

Discussion 0

Correct Answer: B Vote an answer

Question 6

Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?

A. Take the latest CED report to locate all soft-bouncedaddresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.

B. Create a filter of all soft-bounced addresses for the last three email launches, save it as aPET, and use that as a suppression table for all email campaigns for the month.

C. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.

D. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.

Discussion 0

Correct Answer: D Vote an answer

Question 7

You are configuring a supplemental data import and thefirst row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?

A. In the import configuration, select the "First line contains column names" check box.

B. In the field mapper screen, select the "Columns Already Included" check box.

C. Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.

D. You must delete the first row of the file before performing the import. Your file must contain actual data only.

Discussion 0

Correct Answer: D Vote an answer

Question 8

Whichthree precautions should you take before deciding to delete a column from a Responsys data source?
(Choose three.)

A. Check to see whether the data column is being used by the customer for external analytics purposes.

B. Ensure that there are no Connect jobs updating the column to be deleted.

C. Ensure that there are no active campaigns referencing the column to bedeleted.

D. Check to make sure there are no forms referencing the column.

Discussion 0

Correct Answer: A,B,C Vote an answer

Oracle Responsys Marketing Platform 2021 Implementation Essentials - 1Z0-1032-21 Exam Practice Test

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