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Oracle 1Z0-1032-26 Exam Syllabus Topics:

SectionObjectives
Topic 1: Analytics and Reporting- Campaign performance analysis
  • 1. Reports and dashboards
    • 2. A/B testing analysis
      • 3. Email engagement metrics
        Topic 2: Deliverability and Compliance- Email deliverability management
        • 1. Unsubscribe and preference handling
          • 2. Sender reputation management
            • 3. Spam compliance and regulations
              Topic 3: Automation and Orchestration- Marketing automation workflows
              • 1. Event-based triggers
                • 2. Program Designer usage
                  • 3. Journey optimization
                    Topic 4: Campaign Management- Campaign creation and configuration
                    • 1. Email campaign setup
                      • 2. Scheduling and activation
                        • 3. Multichannel campaign orchestration
                          Topic 5: Message Design and Content- Email and template design
                          • 1. Template creation and management
                            • 2. Content testing and validation
                              • 3. Dynamic content and personalization
                                Topic 6: Responsys Platform Overview- Core Architecture and Components
                                • 1. Responsys account structure
                                  • 2. Navigation and setup basics
                                    • 3. User roles and permissions
                                      Topic 7: Audience Management- Data management and segmentation
                                      • 1. Data imports and integrations
                                        • 2. Segmentation rules and filters
                                          • 3. Profile lists and extensions

                                            Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

                                            1. Which three precautions should you take before deciding to delete a column from a Responsys data source? (Choose three.)

                                            A) Check to see whether the data column is being used by the customer for external analytics purposes.
                                            B) Ensure that there are no active campaigns referencing the column to be deleted.
                                            C) Ensure that there are no Connect jobs updating the column to be deleted.
                                            D) Check to make sure there are no forms referencing the column.


                                            2. You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
                                            How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

                                            A) After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
                                            B) Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
                                            C) Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
                                            D) Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.


                                            3. You are creating a filter with many conditions in Filter Designer.
                                            What functionality in Responsys should you use to guarantee that your rules execute as you want?

                                            A) Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
                                            B) Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
                                            C) You can only order the rules in the top-down order in which Responsys will execute them.
                                            D) Use the RPL syntax <priority> and </priority> tags and include the rules to execute first inside these tags.


                                            4. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

                                            A) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
                                            B) Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
                                            C) Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
                                            D) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
                                            E) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.


                                            5. In which two situations should you republish a program after making a change or correction? (Choose two.)

                                            A) You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
                                            B) You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
                                            C) You modify one of the conditions in a filter being used in the program.
                                            D) You move a target timer from its original place before one event to after that event.


                                            Solutions:

                                            Question # 1
                                            Answer: A,B,C
                                            Question # 2
                                            Answer: D
                                            Question # 3
                                            Answer: C
                                            Question # 4
                                            Answer: B,D,E
                                            Question # 5
                                            Answer: B,C

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