310-101 by Facebook Actual Free Exam Questions And Answers

Question 1

What are Interstitial Ads?

A. Ads that appear full screen

B. Ads that appear only on the audience network

C. Ads that appear before or during a video

D. Ads that appear across the top of an App

Discussion 0

Correct Answer: A Vote an answer

Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

Question 2

An Instagram account is required for your brand to run Facebook Ads on Instagram?

A. False

B. True

Discussion 0

Correct Answer: A Vote an answer

Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

Question 3

At which level can you block Ads from appearing on certain websites within the Audience Network?

A. Ad level

B. Campaign level

C. Websites can be excluded at any level

D. Ad Set level

Discussion 0

Correct Answer: D Vote an answer

Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

Question 4

When creating a new Instagram only campaign which sub-objective is only available on Instagram?

A. App Installs

B. Brand Awareness

C. Post Engagement

D. Video Views

Discussion 0

Correct Answer: C Vote an answer

Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

Question 5

A music company wants a member of its digital marketing team to be able to share Facebook Live videos at performances they visit. They do not want the team member to be able to send messages or respond to comments as the page. Which page role would be most suitable to use?

A. Advertiser

B. Analyst

C. Moderator

D. Live contributor

Discussion 0

Correct Answer: D Vote an answer

Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

Question 6

An advertiser is running a campaign across both Facebook and Instagram at what level does the advertiser select the Instagram account to represent the business in Instagram ads?

A. Ad level

B. Campaign level

C. Ad set level

D. Business Manager

Discussion 0

Correct Answer: A Vote an answer

Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

Question 7

What does the 'unique link click' metric measure?

A. The total number of people who converted from one link click

B. The total number of people who clicked a link after one impression

C. The total number of people who performed a link click

D. The total number of people who travelled to a single page on a website

Discussion 0

Correct Answer: C Vote an answer

Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

Question 8

Which objective grouping is extending the reach of a video campaign to include the audience network most likely to increase?

A. Conversion

B. None of these

C. Awareness

D. Consideration

Discussion 0

Correct Answer: C Vote an answer

Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

Question 9

An e-commerce advertiser is looking to achieve the maximum number of sales from a link campaign. What would be the most efficient way for them to optimise?

A. Conversions

B. Reach

C. CPM

D. Clicks (CPC)

Discussion 0

Correct Answer: A Vote an answer

Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

Question 10

An advertiser has set up a new campaign with the reach objective. How will they be charged?

A. Conversions

B. People Reached

C. Impressions

D. Clicks

Discussion 0

Correct Answer: C Vote an answer

Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

Question 11

Which of the following is a benefit of Conversion Lift?

A. It offers an improved click-through rate

B. It offers a more holistic view of an ad's performance

C. It offers more accurate results of ad objectives

D. It offers an increased statistical chance of goal conversions

Discussion 0

Correct Answer: B Vote an answer

Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

Question 12

If you include multiple ads in an ad set how does Facebook decide which ones are shown?

A. It randomly shows ads

B. It optimises to show ads that are most likely to meet the campaign goal

C. It equally distributes the budget to show all ads an equal amount

D. It ensure each ad receives an equal number of impressions

Discussion 0

Correct Answer: B Vote an answer

Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

Question 13

What is the first step you should take when creating a Facebook Advert?

A. Decide on which devices you want the ad to be delivered

B. Decide on the ad creative

C. Decide who you want the ad to reach

D. Decide on your advertising objective

Discussion 0

Correct Answer: D Vote an answer

Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

Facebook Advertising Core Competencies - 310-101 Exam Practice Test

Contact Us

Useful Links

Latest Updated