Facebook Certified media buying professional - 410-101 Exam Practice Test

When should you migrate a Fan Page into Business Manager?
(Select 3 that apply)
Choose ALL answers that apply.

Correct Answer: B,C,D
Explanation: (Only visible to Fast2test members)
You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.

Correct Answer: A,D
Which of the following categories can be blocked on In-Stream Video ads?
Select 3 that apply.
Choose ALL answers that apply.

Correct Answer: B,C,D
Explanation: (Only visible to Fast2test members)
What are some advantages for Facebook Pixel?
(Select all that apply)
Choose ALL answers that apply.

Correct Answer: A,B,E,F
Explanation: (Only visible to Fast2test members)
What are three ways Facebook IQ can help you understand, prepare and help you improve your Facebook strategies and branding?
Choose ALL answers that apply.

Correct Answer: B,C,E
Explanation: (Only visible to Fast2test members)
Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
Choose only ONE best answer.

Correct Answer: D
Explanation: (Only visible to Fast2test members)
Your client is interested in running a campaign for 1 month and then do a brand lift study. But, before proceeding with the study, he/she would like to understand more about it.
Select all that apply.
Choose ALL answers that apply.

Correct Answer: B,C
Explanation: (Only visible to Fast2test members)
What is the biggest difference between doing a 1% versus a 6% similar audience?
Choose only ONE best answer.

Correct Answer: C
Explanation: (Only visible to Fast2test members)
You have been running a campaign for a week with the following results:

You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.

Correct Answer: A,C
n which platforms does the Facebook SDK work on?
Select all that apply.
Choose ALL answers that apply.

Correct Answer: A,B,C,D,E,F,G
Explanation: (Only visible to Fast2test members)

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