Adobe Analytics Business Practitioner - 9A0-412 Exam Practice Test
The analyst needs to the deliver a daily report that details a full list of the most popular products as they were sold by their merchandising categories. Products can belong to multiple merchandising categories and sub categories.
Which statement below best explains why the daily scheduled delivery of a report direct from the Adobe Data Warehouse would be a better choice than scheduled report from Adobe Analytics Reports?
Which statement below best explains why the daily scheduled delivery of a report direct from the Adobe Data Warehouse would be a better choice than scheduled report from Adobe Analytics Reports?
Correct Answer: A
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An analyst needs to deliver a Workspace to the members of the executive team on a weekly schedule. The members of this executive group do NOT for Adobe Analytics or the Adobe Marketing Cloud.
How should the analyst schedule the weekly delivery of this Workspace to this executive group?
How should the analyst schedule the weekly delivery of this Workspace to this executive group?
Correct Answer: B
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An analyst needs to deliver a report or data from Adobe Analytics that will be used on a weekly basis. Data requirements are as follows:
Must include multiple fields Marketing Channel Last Touch, Marketing Channel Last Touch Detail, Products, and Purchase ID
Must include multiple metrics such as Revenue, Orders, Units, Visits, and Page views
Must be delivered so that it can be integrated with other data that is NOT a part of the Adobe Analytics data
Must be able to be imported into another set of data
What method of reporting in Adobe Analytics meets these requirements?
Must include multiple fields Marketing Channel Last Touch, Marketing Channel Last Touch Detail, Products, and Purchase ID
Must include multiple metrics such as Revenue, Orders, Units, Visits, and Page views
Must be delivered so that it can be integrated with other data that is NOT a part of the Adobe Analytics data
Must be able to be imported into another set of data
What method of reporting in Adobe Analytics meets these requirements?
Correct Answer: A
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An analyst needs to report on the performance of last quarters email marketing campaign efforts. The analyst expected to see the email marketing contribute over 40% of revenue. However, the result for this category shows only 18,5%.
Assuming that all tracking codes have been classified correctly, how should the analyst research individual email campaign to understand which campaign underperformed?
Assuming that all tracking codes have been classified correctly, how should the analyst research individual email campaign to understand which campaign underperformed?
Correct Answer: C
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An analyst needs to deliver a Workspace report to the members of the executive team on a weekly schedule in a form that is easily consumed.
How should the analyst schedule the delivery of this Workspace report?
How should the analyst schedule the delivery of this Workspace report?
Correct Answer: A
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An analyst has the following metrics available for a retail site:
- Revenue
- Orders
- All Visits
- Internal Search Visits
- Internal Searches
- Cart Adds
Which calculated metric should the analyst create to report on the internal search conversion rate for purchases?
- Revenue
- Orders
- All Visits
- Internal Search Visits
- Internal Searches
- Cart Adds
Which calculated metric should the analyst create to report on the internal search conversion rate for purchases?
Correct Answer: B
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