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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A campaign manager wants to optimize a campaign by testing three different hero images (Treatment A, B, and C) to see which one generates the most clicks. To accurately measure lift, they also want to send the original version to a small portion of the audience as a baseline.
What should the content experiment configuration look like?

A) One experiment for A vs. the original, and a second experiment for B vs. C.
B) Two treatments (A, B) and a control group, which will automatically receive a third version.
C) Three treatments (A, B, C) with the audience split evenly between them.
D) Three treatments (A, B, C) and a hold-out group, with the audience split between all four.

2. A loyalty program manager needs to update a member's profile after they complete a specific action in a journey, such as setting their `lastActivityDate` attribute to the current date and time.
Which journey activity should the manager use to perform this profile update?

A) An Update Profile activity
B) An Action activity
C) A Condition activity
D) A Data Source activity

3. A journey starts with an Event activity.
What is a key piece of information that MUST be configured within this activity to link the incoming event to a customer profile?

A) A specific Identity Namespace.
B) The journey's start and end dates.
C) The name of the upstream data source.
D) The schema that the event payload must adhere to.

4. An e-commerce manager for an airline is designing the post-booking communication journey. The journey is triggered by a "FlightBooked" business event. The manager needs to send a confirmation email immediately, and then a "Prepare for your trip" email exactly 72 hours before the flight's departure time, which is included in the "FlightBooked" event payload.
Which combination of activities should be used after the initial event trigger?

A) A 'Condition' activity to check the departure time, followed by two 'Email' activities.
B) An immediate 'Email' activity, followed by a 'Wait' activity set to 72 hours.
C) Two 'Email' activities, with the second one having a scheduled send time.
D) An immediate 'Email' activity, followed by a 'Wait' activity configured to wait until the specific date and time calculated from the event's departure time.

5. An offer manager has just added a new "25% Off Welcome Discount" offer to the Offer Library. They need this offer to be included in an existing dynamic collection called "Welcome Offers," which is configured to automatically include all offers where the `category` attribute is "Welcome".
What is the next step the manager must take to get the new offer into the collection?

A) Re-publish the collection to force it to refresh its contents.
B) Edit the new offer's properties and set its `category` attribute to "Welcome".
C) Manually edit the "Welcome Offers" collection and add the new offer.
D) Nothing. The offer will be added automatically without any changes.

Solutions: