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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. The call center of a company has seen a spike in recent call volume, and they have discovered the cause to be their website. The analytics team has been tasked with uncovering the reason for these calls using a Data View that combines call center data and website analytics data, and they want to know what part of the site is driving the call center volume up.
Which action would help answer that question?
Response:

A) Create a freeform table showing Calls (as your dimension), Call Reason (as your metric).
B) Create a freeform table showing Page Name (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
C) Create a freeform table showing Call Reason (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
D) Create a freeform table showing Call Reason (as your dimension), Page Views (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.

2. A non-admin CJA user needs to share a newly created report with a specific user group to which they belong. This group needs edit access for the report. What is the most effective way to do this?
Response:

A) Put the report in the Company folder.
B) Grant edit access to the specific user group.
C) Share the report through email only.
D) Grant edit access to each individual user.

3. An audience created in CJA was shared with AEP Real-time CDP for targeting. During a maintenance activity, the audience was deleted accidently in CJA. How will deletion of audience in CJA affect audience in AEP Real-time CDP?
Response:

A) Shared audience is not deleted from AEP Real-time CDP
B) Profiles of shared audience are deleted from AEP Real-time CDP
C) The audience will remain in CJA but be removed from AEP Real-time CDP
D) Shared Audience deletion is not allowed in CJA

4. A business team is curious what percentage of web visitors are known vs. anonymous. A visitor becomes known when they either create an account or log in for the first time on a new browser. Creating an account or logging in appends a Customer ID to the user's web events.
What calculated metric can be built to display the percentage of web visitors that are known?
Response:

A) (Customer ID exists (People)) / (Customer ID does not exist (People))

B) (Customer ID exists (People)) / People

C) (Customer ID does not exist (People)) / People

5. A marketer wants to know how well her brand awareness campaigns are performing at bringing in new customers. Which calculated metric would provide the most insight on their performance?
Response:

A)

B)

C)

Solutions: