IIBA Certification in Business Data Analytics (IIBA - CBDA) - CBDA Exam Practice Test
A movie production company wants to use analytics to decide which customers would choose to watch or not watch a particular movie after seeing a promotional teaser. The business analysis professional suggests they could make that prediction by identifying characteristics of the new movie and determining if the customer has watched other movies with similar characteristics.Thisis an example of using the following technique:
Correct Answer: A
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The analytics team is struggling with which recommendation to make. Their challenge is that they have five good options and this indecision is stopping them from moving forward. To help the team finalize their recommendation, the BA professional on the team recommends they complete:
Correct Answer: D
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An online retailer has been successful utilizing analytics to guide decisions on product placement and marketing spend.
Management has requested a task force be assembled to make recommendations on how to further develop their analytics capabilities. To begin this work, the task force builds a model to develop a shared understanding about customer segments, customer relationships, key partnerships, and the company's value proposition. The team has leveraged the following model to facilitate this discussion?
Management has requested a task force be assembled to make recommendations on how to further develop their analytics capabilities. To begin this work, the task force builds a model to develop a shared understanding about customer segments, customer relationships, key partnerships, and the company's value proposition. The team has leveraged the following model to facilitate this discussion?
Correct Answer: C
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Operation managers are concerned about the increasing attrition rates in the call center. A series of interviews is being conducted with call center agents to collect information to better understand the problem.
Interviewees will ask open and closed ended questions that are both quantitative and qualitative. Which of the following is considered a qualitative open-ended question?
Interviewees will ask open and closed ended questions that are both quantitative and qualitative. Which of the following is considered a qualitative open-ended question?
Correct Answer: B
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A large number of text messages are received by Twitter each year making Twitter one example of Big Data.
What data characteristic represents this large number of text messages?
What data characteristic represents this large number of text messages?
Correct Answer: D
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A fifty-year-old brick and mortar business is interested in determining the potential for selling their current products online. The sales director has asked the analytics team to predict future sales for their most popular product. A simple question is formed "Would you buy this product online?" The sales director would like to survey students from local colleges and universities within a 50km radius.As a result, the team will conclude:
Correct Answer: B
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While formulating the results from completed analysis, the analytics team is applying different techniques to determine an optimal solution to the specified business problem. Which of the following runs the risk of introducing bias in their decision making process?
Correct Answer: D
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Which attribute in the Customerissues entity would be categorized as unstructured data?
*CustomerlD
*ConcernCategory
*ConcernSubCategory
*AgentID
*ComplaintNotes
*lssueResolved(Y/N)
*CustomerlD
*ConcernCategory
*ConcernSubCategory
*AgentID
*ComplaintNotes
*lssueResolved(Y/N)
Correct Answer: A
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The Vice President at a commercial goods manufacturing company wants to create annual objectives for the team based on the company's latest strategic goals. The Vice President has reached out to the business analytics team for data analysis that will help build SMART objectives. What type of analytics will help with creating these objectives?
Correct Answer: A
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An analytics team has been asked to answer the following question: "Given that you're a customer, would you work at our company?" The team is concerned about answering this question because it is:
Correct Answer: D
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An analytics team completed their research to determine why customers are abandoning items in their online shopping cart. The team suggests improvements to the website to address the problem. The Director of Sales proclaims that the current website is fine and indicates that the problem materialized when the company increased its shipping rates. The solution proposed by the team seems misaligned. What has gone wrong?
Correct Answer: C
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To ensure their recommendation can be acted upon, the business analysis professional on the analytics team helps the team complete financial analysis to support their recommendation. As part of the financial analysis that's completed, the cost-benefit analysis shows positive net benefits starting in the 2nd year. The team feels this is sufficient to proceed with their strong endorsement of the recommendation.The business analysis professional:
Correct Answer: C
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A 3rd party is marketing an application for financial institutions to use for credit scoring. This application is an example of what type of analytics?
Correct Answer: D
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After analyzing sales data, the analytics team finds that the older the customer, the more expensive the neckties purchased. The team felt this was a breakthrough insight but on closer analysis realized that other factors could account for this relationship. This is a clear indication that:
Correct Answer: D
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