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DMI CDMP7.0 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Search Engine Optimisation (SEO) | - SEO Strategy & Best Practices - Measuring SEO Performance - On-page & Off-page SEO |
| Topic 2: Social Media Marketing | - Key Social Platforms - Audience Growth & Engagement - Campaign Development & Optimisation |
| Topic 3: Email Marketing & Automation | - Automation Workflows - Email Metrics & Optimisation - Email Campaign Design |
| Topic 4: Analytics & Measurement | - Tracking & Reporting - Data-Driven Decision Making - Google Analytics 4 Fundamentals |
| Topic 5: Digital Marketing Fundamentals | - Digital Research & Customer Insights - Developing Objectives & Strategy - Principles of Digital Marketing |
| Topic 6: Digital Strategy & Planning | - Setting KPIs & Budgets - Integrated Strategy Development - Channel Selection & Planning |
| Topic 7: Paid Search & Advertising | - PPC Keyword Research - Campaign Setup and Bidding - Display & Video Advertising |
| Topic 8: Content Marketing | - Measuring Content Performance - Publishing & Distribution - Content Strategy & Planning |
| Topic 9: Website Optimisation & UX | - A/B Testing & Optimization - User-centred Website Design - Ecommerce & Social Commerce |
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