Salesforce Prepare for your Marketing Cloud Administrator Certification - CRT-250 Exam Practice Test
A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?
What functionality would get messages out the door faster?
Correct Answer: B
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Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
What action should NTO take?
Correct Answer: A
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Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers
Choose 3 answers
Correct Answer: A,C,D
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Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers
Correct Answer: A
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A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?
What issue could the admin be facing?
Correct Answer: B
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Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?
How should they accomplish this?
Correct Answer: B
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While setting up marketing Cloud Connect, a marketing cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud User. Contact your system administrator.
The admin notices the Marketing cloud for AppExchange Admin option is selected when looking for the user settings.
What action should correct the issue?
Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud User. Contact your system administrator.
The admin notices the Marketing cloud for AppExchange Admin option is selected when looking for the user settings.
What action should correct the issue?
Correct Answer: D
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Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
Correct Answer: B
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An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.
The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder?
Choose 2 answers.
The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder?
Choose 2 answers.
Correct Answer: A,B
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Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers
Correct Answer: B,D
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A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
Correct Answer: C
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How are publication lists used in the Marketing Cloud?
Correct Answer: B
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Where would a Marketing Cloud admin view all verified email addresses?
Correct Answer: D
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