Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant - CRT-550 Exam Practice Test
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?
What should be recommended?
Correct Answer: A
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Northern Trail Outfitters has several business units (BUs) and each BU uses specific data extensions, like Product Information.
How should they configure these data sources?
How should they configure these data sources?
Correct Answer: D
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A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.
What is the implication of this data model when using Marketing Cloud Connect?
What is the implication of this data model when using Marketing Cloud Connect?
Correct Answer: D
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Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2500 contacts?
What should be used to prevent emails from being sent if they exceed 2500 contacts?
Correct Answer: C
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A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?
What should be recommended?
Correct Answer: B
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Northern Trail Outfitters injects outcomes into Journey B based upon email engagement in Journey A.
Which method would facilitate this solution?
Which method would facilitate this solution?
Correct Answer: C
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Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database.
What should they implement?
What should they implement?
Correct Answer: C
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Scenario: Northern Trail Outfitters (NTO) is migrating to a single global Marketing Cloud instance and needs to determine the appropriate number of Business Units (BUs) to purchase.
Which three factors should be considered before finalizing the number of business units they need to purchase?
(Choose 3 answers)
Which three factors should be considered before finalizing the number of business units they need to purchase?
(Choose 3 answers)
Correct Answer: A,B,D
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Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
What processes should they utilize to ensure a timely delivery across email and SMS?
Correct Answer: C
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Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.
How could they accomplish this?
How could they accomplish this?
Correct Answer: C
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Scenario:
A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to 'Active'?
A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to 'Active'?
Correct Answer: A
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After implementing Marketing Cloud Connect, the customer notices tracking details from Email Studio initiated sends are not being sent back to Sales Cloud.
Which configuration in Marketing Cloud should the customer verify?
Which configuration in Marketing Cloud should the customer verify?
Correct Answer: C
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Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
Which method should they use to send the email from Marketing Cloud?
Correct Answer: B
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Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website. They want to set up a month-long welcome Journey that sends emails specific to the purchase, such as the type of tent, recommended accessories, and care tips at different points throughout the Journey.
NTO also recognizes that due to their pricing strategy, customers may purchase more than one tent within a month.
What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?
NTO also recognizes that due to their pricing strategy, customers may purchase more than one tent within a month.
What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?
Correct Answer: C
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Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edits are reviewed prior to being changed.
What should be implemented to achieve these goals?
What should be implemented to achieve these goals?
Correct Answer: A
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