Salesforce Certified Data 360 Consultant (Data-Con-101) - Data-Cloud-Consultant Exam Practice Test
When preparing to build a predictive AI model in Einstein Studio using Data 360 data, which step is essential to ensure the model produces ethical and unbiased results?
Correct Answer: A
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A Data 360 Consultant creates a segment of customers who placed orders in the last 30 days and includes related attributes from the Sales Order data model object (DMO) in the activation. After activating the segment to Marketing Cloud, the customer notices that some orders older than 30 days are included. What should the consultant do to resolve this issue?
Correct Answer: B
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A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains a point balance for accrued hotel points and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and processing. What should a Data 360 Consultant recommend in this scenario?
Correct Answer: B
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An organization wants to give users the ability to identify and select text attributes from a picklist of options.
Which Data 360 feature should help with this use case?
Which Data 360 feature should help with this use case?
Correct Answer: D
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A company stores customer data in Marketing Cloud and uses the Marketing Cloud Connector to ingest data into Data 360. Where does a request for Data Deletion or Right to Be Forgotten get submitted?
Correct Answer: D
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A Data 360 Consultant has set up an identity resolution ruleset for their client ' s Data 360 implementation and now wants to confirm the results. Which two features should the consultant use to validate the data on a unified profile?
Correct Answer: B
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Cumulus Financial wants its service reps to view all cases associated with a Unified Individual on a contact record. Which feature should a Data 360 Consultant consider for this use case?
Correct Answer: D
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Northern Trail Outfitters (NTO) wants to create a segment where a unique record is created in the published audience for every transaction a customer completes. If a customer makes three separate purchases, the resulting segment should contain three distinct entries for that customer to allow for transaction- specific messaging. All transactions are mapped to the Sales Order data model object (DMO), and NTO is using Identity Resolution to unify customers on the Unified Individual DMO. Which configuration should a Data
360 Consultant use to meet this requirement?
360 Consultant use to meet this requirement?
Correct Answer: A
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A customer requests that their personal data be deleted. Which action should the Data 360 Consultant take to accommodate this request in Data 360?
Correct Answer: A
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A Data 360 Consultant recently discovered that their Identity Resolution process is matching individuals who share email addresses or phone numbers but are not actually the same individual. What should the consultant do to address this issue?
Correct Answer: A
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