Exam Name: Strategic Communication Management Professional
Certification Provider: GCCC
Corresponding Certification: Global Communication Certification Council
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GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Evaluation and Measurement | 15-20% | - ROI and business impact assessment - Measurement frameworks and models - Analytics and reporting - Key performance indicators (KPIs) - Continuous improvement processes |
| Strategic Communication Foundations | 15-20% | - Ethical principles in strategic communication - Communication theory and models - Professional standards and competencies - Role of communication in organizational strategy |
| Strategic Planning and Analysis | 20-25% | - Situation analysis methodologies - Environmental scanning - Research and measurement frameworks - Setting strategic communication objectives - Stakeholder identification and mapping |
| Message Development and Design | 20-25% | - Message strategy and architecture - Content strategy - Audience segmentation and targeting - Channel selection and optimization - Creative development processes |
| Implementation and Execution | 15-20% | - Project management for communication - Crisis communication planning - Resource allocation and budgeting - Integration of communication channels - Change management communication |
GCCC Strategic Communication Management Professional Sample Questions:
(Which of the following is most important in building a business case for communication projects?)
- A. Assess if you have current budget to cover the project
- B. Determine if you have current staff capacity to complete the project
- C. Determine how the project aligns with the organisation's strategic priorities, values and/or vision
- D. See if and how the project overlaps with other projects
Correct Answer: C 🗳️
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In a competitive business environment, the primary source the communication manager MUST take direction from in framing a strong strategic role for communications in the organization is:
- A. Analysts' reports on the sector.
- B. Market research reports on the competitive landscape for the organization.
- C. The organization's annual business plan.
- D. The mission, vision, and values of the organization.
Correct Answer: D 🗳️
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A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?
- A. Communication tactics
- B. Planning process
- C. Business objective
- D. Communication strategy
Correct Answer: C 🗳️
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Which of the following is the BEST example of a SMART goal?
- A. "Increase understanding of our business strategy among employees by 5% by 1 January."
- B. "Increase the number of news advisories we share with the media from four to eight."
- C. "Increase the number of employees that use our social media tool during the next six months."
- D. "Increase customer advocacy by 100% by the end of this calendar year."
Correct Answer: A 🗳️
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Where should the communication manager be looking to apply best practices in data analytics as a support to their work?
- A. In placing an economic value on its communication output
- B. To demonstrate to leaders that the communication manager uses best practices
- C. In aggregating and evaluating the reach and visibility of its communication output
- D. In aggregating and interpreting the behavior and communication channels for its relevant audiences
Correct Answer: D 🗳️
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