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GCCC Strategic Communication Management Professional Sample Questions:

1. (Which of the following is most important in building a business case for communication projects?)

A) Assess if you have current budget to cover the project
B) Determine if you have current staff capacity to complete the project
C) Determine how the project aligns with the organisation's strategic priorities, values and/or vision
D) See if and how the project overlaps with other projects

2. In a competitive business environment, the primary source the communication manager MUST take direction from in framing a strong strategic role for communications in the organization is:

A) Analysts' reports on the sector.
B) Market research reports on the competitive landscape for the organization.
C) The organization's annual business plan.
D) The mission, vision, and values of the organization.

3. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Communication tactics
B) Planning process
C) Business objective
D) Communication strategy

4. Which of the following is the BEST example of a SMART goal?

A) "Increase understanding of our business strategy among employees by 5% by 1 January."
B) "Increase the number of news advisories we share with the media from four to eight."
C) "Increase the number of employees that use our social media tool during the next six months."
D) "Increase customer advocacy by 100% by the end of this calendar year."

5. Where should the communication manager be looking to apply best practices in data analytics as a support to their work?

A) In placing an economic value on its communication output
B) To demonstrate to leaders that the communication manager uses best practices
C) In aggregating and evaluating the reach and visibility of its communication output
D) In aggregating and interpreting the behavior and communication channels for its relevant audiences

Solutions: