Exam Name: IBM Coremetrics Technical Mastery Test v1
Certification Provider: IBM
Corresponding Certification: Sales Mastery
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IBM 000-M99 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Troubleshooting and Best Practices | - Best practices for data accuracy - Tag validation and debugging |
| Topic 2: Data Collection and Reporting | - Standard reporting features and dashboards - Web analytics data capture methods |
| Topic 3: Implementation and Configuration | - Tagging implementation concepts
|
| Topic 4: IBM Coremetrics Solution Overview | - IBM Digital Analytics (Coremetrics) architecture overview - Coremetrics product positioning and analytics capabilities |
| Topic 5: Coremetrics Tools and Features | - Conversion and campaign tracking - Customer behavior analysis tools |
IBM Coremetrics Technical Mastery Test v1 Sample Questions:
Which of the following is NOT a standard report category?
- A. Geography
- B. Affinities
- C. Exposure
- D. Distribution
Correct Answer: A 🗳️
In order to leverage AdTarget reporting features, what is required?In order to leverage AdTarget? reporting features, what is required?
- A. Include the prefix t_?in the Include the prefix ?t_?in the Item parameter of the MMC code assigned to a given display advertisement.
- B. Include the prefix t_?in the Include the prefix ?t_?in the Category parameter of the MMC code assigned to a given display advertisement.
- C. Include the prefix t_?in the Include the prefix ?t_?in the Placement parameter of the MMC code assigned to a given display advertisement.
- D. Include the prefix t_?in the Include the prefix ?t_?in the Vendor parameter of the MMC code assigned to a given display advertisement.
Correct Answer: A 🗳️
Which Analytics reports support multi-level category structures (more than 1 category level)?
- A. Topline Summary and Clickstream.
- B. Merchandising Report.
- C. Merchandising and Page Categories.
- D. None.
Correct Answer: C 🗳️
Which statement regarding AdTarget ctive-Test?mode is NOT true?Which statement regarding AdTarget? ?ctive-Test?mode is NOT true?
- A. Active-Test mode disables syndication for all visitors except those that have set a test cookie in the browser from which they will be conducting tests.
- B. Either the Client or the Partner is allowed to promote AdTarget syndication from Active-Test to Active.
- C. Active-Test mode should be used by both the Partner and Client organizations to ensure data syndication is performing as expected before promoting syndication to Active.
- D. Active-Test mode is automatically enabled when a Partner approves a client request for syndication via the AdTarget UI.
Correct Answer: B 🗳️
What is the data collection domain for the test environment?
- A. testdata.coremetrics.com
- B. data.coremetrics.com
- C. test.coremetrics.com
- D. welcome.coremetrics.com
Correct Answer: A 🗳️
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