Exam Name: IBM SPSS Predictive Analytics Sales Mastery v1
Certification Provider: IBM
Corresponding Certification: Sales Mastery
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IBM M2020-229 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| IBM SPSS Predictive Analytics Overview | - Introduction to IBM SPSS predictive analytics solutions - Business value of predictive analytics in enterprises - Core capabilities and product positioning |
| Industry Applications | - Fraud detection and risk analysis - Marketing optimization and campaign analytics - Customer analytics and segmentation |
| Sales Positioning and Value Proposition | - Mapping IBM SPSS solutions to business problems - Identifying customer use cases and requirements - Competitive positioning and differentiation |
| Sales Methodology for IBM SPSS Solutions | - Value-based selling and objection handling - Customer pain point identification - Solution mapping to business outcomes |
| Predictive Analytics Use Cases | - Forecasting and predictive modeling - Decision support and operational optimization |
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
Which characteristic of SPSS Modeler appeals more to power data mining experts?
- A. SPSS Statistics integration
- B. No programming needed
- C. Automated modeling
- D. Automated data preparation
Correct Answer: C 🗳️
Which statement is true about SPSS Modeler Premium?
- A. It leverages unstructured data only.
- B. It requires no programming experience to use.
- C. It addresses all but one of the phases in the CRISP-DM methodology.
- D. It leverages structured data only.
Correct Answer: B 🗳️
A customer wants to develop a compelling survey, mine the unstructured responses for meaningful trends and relationships, and then deploy the results. Which SPSS product is NOT required to drive this goal?
- A. SPSS Statistics
- B. SPSS Modeler Premium
- C. SPSS Data Collection
- D. SPSS Collaboration and Deployment Services
Correct Answer: A 🗳️
Which type of model in SPSS Modeler is BEST suited for making categorical predictions of future outcomes?
- A. Segmentation
- B. Classification
- C. Association
- D. Anomaly detection
Correct Answer: B 🗳️
Which SPSS product best meets the needs of a customer looking to automate model building or share and protect analytical assets?
- A. SPSS Statistics
- B. SPSS Modeler
- C. SPSS Data Collection
- D. SPSS Collaboration and Deployment Services
Correct Answer: D 🗳️
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