Salesforce Certified Marketing Cloud Engagement Consultant: MCE-Con-201 Exam Premium File as PDF & Test Engine

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. "LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.
How could they communicate this to all Marketing Cloud Account Engagement prospects?

A) Send an automated operational email to all prospects.
B) Send an operational email to all prospects.
C) Send Engage emails to all prospect who are opted in.
D) Send a list email to all prospects who are opted in.

2. How many variations of Dynamic Content it is possible to create

A) A/B (2)
B) A-C (3)
C) A-Z (25)
D) 10

3. There is Custom Field Type in Marketing Cloud Account Engagement called Phone

A) False
B) True

4. LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?

A) Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages > put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email
B) Set up scoring categories > create page actions associated with the scoring category > create a Set up scoring categories > create custom redirects associated with the scoring category > set
C) Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program

5. LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

A) Email Preference Center and Static Public List
B) Salesforce Engage and CRM Visible List
C) Email Preference Center and Dynamic Public List
D) Static Public List and Automation Rule

Solutions: