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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data Management and Integration | - Integration concepts
|
| Tracking, Reporting, and Optimization | - Optimization practices
|
| Email Marketing and Content Creation | - Personalization and dynamic content
|
| Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Automation and Journey Orchestration | - Automation Studio
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters (NTO) has recently purchased Marketing Cloud and wants to secure PII data stored within the system.
Which limitation should the consultant consider when recommending Field-Level Encryption?
- A. Encrypted fields will show unencrypted values in standard reports.
- B. Only list-based sending is supported by Field-Level Encryption.
- C. Separate encryption keys are required for each business unit NTO requires Field-Level Encryption.
- D. Field-Level Encryption doesn ' t support segmenting, filtering, or querying encrypted fields.
Correct Answer: D 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?
- A. Request a Private Domain to be added to the existing business unit.
- B. Request a second Sender Authentication Package for the existing business unit.
- C. Implement a new SSL Certificate for the new brand
- D. Create a new business unit for the new brand
Correct Answer: D 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) stores customer purchase data in an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension. NTO ' s marketing manager wants to be informed if more than 1,000 records are over- imported through this automation, and would also like to prevent the sendable data extension from being updated that day.
Which solution is appropriate in this situation?
- A. Write a custom SSJS script to validate the row count of the staging data extension and send a notification email.
- B. Implement a Wait Activity to wait until the data extension is populated with records.
- C. Place a Verification Activity between the import and SQL Query activity.
- D. Split the existing activities into two separate automations.
Correct Answer: C 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active journeys to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?
- A. Advertising Studio
- B. Einstein Engagement Scoring
- C. Google Analytics 360
- D. Data Studio
Correct Answer: B 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook Ad. An Ad Campaign Activity has been added to the Journey canvas.
Which extension product should be enabled to use the Ad Campaign Activity?
- A. MC Advertising
- B. Social Studio
- C. Personalization
- D. Audience Studio
Correct Answer: A 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
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