Marketo Certified Expert - MCE Exam Practice Test
A marketer is creating an autoresponder email to send a link to a piece of content.
What is an incorrect use of a token?
What is an incorrect use of a token?
Correct Answer: D
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Which feature of Marketo requires an approval segmentation prior to it being functional?
Correct Answer: C
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The marketing department of a technology company believes the use of "Servers" in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized.
Given the screenshot:
In which component of the Control Panel will the schedule for the email be set?
Given the screenshot:
In which component of the Control Panel will the schedule for the email be set?
Correct Answer: A
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A marketer's CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists.
How should this be done?
How should this be done?
Correct Answer: A
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A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. The marketing department is tasked with building a Smart Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards, sends an email notification to the lead owner.
What is the correct order in the Smart Campaign flow setup?
What is the correct order in the Smart Campaign flow setup?
Correct Answer: D
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A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.
What should be added as a flow step in a Smart Campaign to accomplish this?
What should be added as a flow step in a Smart Campaign to accomplish this?
Correct Answer: B
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What is required if a marketing manager wants to send one email to two segments, but the header image will be different for each segment?
Correct Answer: C
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Which step is necessary to add a custom column to a lead report?
Correct Answer: B
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