Marketing-Cloud-Consultant by Salesforce Actual Free Exam Questions And Answers

Question 1

A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow-up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between Contact # Person Account # Real Estate Agent # Property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?

A. Use send from Salesforce CRM and Salesforce report to prepare personalization data.

B. Use Automation Studio and Salesforce sends with campaign as an audience.

C. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.

D. Use Automation Studio to prepare personalization data and initiate journey.

Discussion 0

Correct Answer: D Vote an answer

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Question 2

An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use?

A. Send Logs

B. Scheduled Reports

C. Tracking Extracts

D. Data Views

Discussion 0

Correct Answer: D Vote an answer

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Question 3

Northern Trail Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)

A. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.

B. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.

C. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

D. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.

Discussion 0

Correct Answer: A,D Vote an answer

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Question 4

A customer wants to create a mobile app that requires users to log in or register before accessing their data.
Their source of truth is Sales Cloud, which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

A. All mobile app users will create additional Contacts in Marketing Cloud

B. Newly registered users will create additional Contacts in Marketing Cloud

C. User device data is unavailable in Contact Builder for up to 48 hours

D. Existing users will create additional Contacts in Marketing Cloud

Discussion 0

Correct Answer: B Vote an answer

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Question 5

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third- party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

A. Import File > Query > Data Extract > File Transfer > Import File

B. Import File > Data Extract > File Transfer > Import File

C. File Transfer > Import File > Query > Data Extract > File Transfer > Import File

D. File Transfer > Import File > Data Extract > File Transfer > Import File

Discussion 0

Correct Answer: D Vote an answer

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Question 6

Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference.
When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
(Choose 2 answers)

A. Data Capture

B. Info Capture

C. Outbound

D. Text Response

Discussion 0

Correct Answer: A,D Vote an answer

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Question 7

A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.
How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

A. Enable the package for all business units in the Marketing Cloud account.

B. Ensure the package scope includes Read and Write permissions for data extensions.

C. Create a separate installed package for each individual web form.

D. Instruct the web team to store the client ID and secret in the client-side code.

Discussion 0

Correct Answer: B Vote an answer

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Question 8

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause? (Choose 2 answers)

A. Synchronized Data Sources only push data every 15 minutes

B. Email Address was used as Subscriber Key

C. Individual Level Tracking was not selected in Marketing Cloud Configuration

D. ContactID was used as Subscriber Key

Discussion 0

Correct Answer: B,C Vote an answer

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Question 9

Northern Trail Outfitters is using a Triggered Send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What should they use to format the JSON within the email?

A. TransformJSON() AMPscript Function

B. SSJS platform function ParseJSON

C. BuildRowSetFromJSON() AMPscript Function

D. ParseJSON content block with Content Builder

Discussion 0

Correct Answer: C Vote an answer

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Question 10

A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend?

A. Create an exclusion list with the known email addresses.

B. Create an auto-suppression list populated with subscriber keys.

C. Create an auto-suppression list populated with the known email addresses.

D. Populate a list using a query to exclude the subscriber key.

Discussion 0

Correct Answer: C Vote an answer

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Question 11

Northern Trail Outfitters wants its emails to be redirected to Marketing Cloud servers for processing.
Which configuration setting should the consultant recommend?

A. Private Domains

B. Sender Authentication Package

C. Reply Mail Management

D. Custom Delivery Profiles

Discussion 0

Correct Answer: C Vote an answer

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Salesforce Certified Marketing Cloud Consultant - Marketing-Cloud-Consultant Exam Practice Test

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