Marketing-Cloud-Consultant by Salesforce Actual Free Exam Questions And Answers

Question 1

Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect. The sends have a status of failed.
What should the consultant do to diagnose the issue?

A. Change the connection option to Scope by User.

B. Manually clear the OAuth token to refresh the connection.

C. Ensure the System User is assigned the Standard User Profile.

D. Review Apex Jobs within Setup in Sales Cloud.

Discussion 0

Correct Answer: D Vote an answer

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Question 2

Northern Trail Outfitters is using a Triggered Send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What should they use to format the JSON within the email?

A. TransformJSON() AMPscript Function

B. SSJS platform function ParseJSON

C. BuildRowSetFromJSON() AMPscript Function

D. ParseJSON content block with Content Builder

Discussion 0

Correct Answer: C Vote an answer

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Question 3

Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?

A. Data Extension Entry Source in Journey Builder with a filter.

B. Relational data extensions with primary keys to match subscribers with their data.

C. Attribute group in Contact Builder for segmentation.

D. List model and Groups in Single Send Journeys.

Discussion 0

Correct Answer: D Vote an answer

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Question 4

Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. These emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of times a particular image asset can be chosen for a customer?

A. Utilize Einstein Engagement Frequency to send the emails less often.

B. Ask the content team to create more images in order to diversify the asset pool.

C. Set a Fallback Asset.

D. Set Fatigue Rules for the product Asset Classes.

Discussion 0

Correct Answer: D Vote an answer

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Question 5

Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data.
How should they connect the data?

A. Data Relationships

B. Data Designer

C. Entry Source Data Extension

D. Contact Configuration

Discussion 0

Correct Answer: A Vote an answer

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Question 6

A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

A. Salesforce Campaign Entry Source on the Lead Object

B. Salesforce Data Entry Source on the Contact Object

C. Salesforce Data Entry Source on the Account Object

D. Welcome Email Configuration on the Account Object

Discussion 0

Correct Answer: B Vote an answer

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Question 7

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third- party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

A. Import File > Query > Data Extract > File Transfer > Import File

B. Import File > Data Extract > File Transfer > Import File

C. File Transfer > Import File > Query > Data Extract > File Transfer > Import File

D. File Transfer > Import File > Data Extract > File Transfer > Import File

Discussion 0

Correct Answer: D Vote an answer

Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

Question 8

Northern Trail Outfitters injects customers into Journey B based upon email engagement in Journey A.
Which method would facilitate this solution?

A. In Automation Studio, query activity engagement on Journey System data view for email send to Journey A; Use result data extension for Journey B Subjects.

B. In Journey A, engagement split after email send. In Automation Studio, query JourneyActivity data view for the Engagement split result Boolean field, use result Data.

C. In Automation Studio, use verification activity to verify engagement on email in Journey A; query engagement data extension for Journey B Subjects.

D. In Journey A, engagement split followed by Contact Activity to Boolean on an engagement data extension; query engagement data extension injections.

Discussion 0

Correct Answer: B Vote an answer

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Question 9

Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?

A. Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.

B. Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.

C. Open the Profile Attribute Properties for the 'Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.

D. Create a list in each BU and add subscribers with a matching Region to the list.

Discussion 0

Correct Answer: A Vote an answer

Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

Question 10

Scenario: Northern Trail Outfitters (NTO) is migrating to a single global Marketing Cloud instance and needs to determine the appropriate number of Business Units (BUs) to purchase.
Which three factors should be considered before finalizing the number of business units they need to purchase?
(Choose 3 answers)

A. If data/content needs to be segregated between brands/geographies

B. Number of brands/geographies which NTO operates

C. Number of Sales Cloud sandboxes

D. If testing/development business unit(s) are required

E. Number of Marketing Cloud users

Discussion 0

Correct Answer: A,B,D Vote an answer

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