Exam Name: Functional Application in Microsoft Dynamics Marketing
Certification Provider: Microsoft
Corresponding Certification: Microsoft Dynamics CRM
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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
| Topic 2: Marketing Campaign Management | 20% | - Campaign creation and execution
|
| Topic 3: Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
| Topic 4: Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
| Topic 5: Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
| Topic 6: Analytics and Reporting | 10% | - Marketing performance analysis
|
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
A contact can no longer attend an event for which she has confirmed registration. How should you remove the contact from the event?
- A. Delete the contact's event registration record.
- B. Cancel the contact's event registration record.
- C. Cancel the contact's event response record.
- D. Delete the contact's event response record.
Correct Answer: B 🗳️
What type of record can you add to a task in Microsoft Dynamics Marketing to track the amount of time people work on the task?
- A. appointment
- B. time slip
- C. service activity
- D. time utilization
Correct Answer: D 🗳️
Which statement about reviewing and approving routed items is true?
- A. Approvers can provide comments for an item until the approval process is complete.
- B. Approvers can update their comments for items that have completed the approval process.
- C. Approvers can provide comments and select the status for an item only once.
- D. Approvers can provide comments for an item until another approver provides comments
for that item.
Correct Answer: D 🗳️
You are creating a media outlet.
What type of media outlet can you create?
- A. booking
- B. advertisement
- C. list
- D. campaign
Correct Answer: C 🗳️
You enable automatic lead assignment for a marketing campaign.
When does Microsoft Dynamics Marketing evaluate the lead assignment rules?
- A. When any of the fields used in a lead assignment rule are updated.
- B. When a lead is saved after the Assigned To value has been cleared.
- C. Every time a lead is created.
- D. When a lead that has an empty Assigned To field is created.
Correct Answer: B 🗳️
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