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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

A) Submit Taxonomy Maintenance requests to My Oracle Support.
B) Use Taxonomy Management in the Partner User Interface.
C) Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.
D) Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.

2. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

A) Option B
B) Option A
C) Option D
D) Option C
E) Option E

3. Which of the following is a reason to review and update a taxonomy?

A) Taxonomy permissioning has been activated.
B) There are too many categories in the taxonomy and it is hard to find the right data.
C) It has been a month since the last audit was conducted.
D) The Category Value Assessment has been requested and addressed.

4. Which of the following is a real world use case for a search campaign?

A) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
B) Leverage the device-bridging technology to find users across their devices.
C) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
D) Ensure customers receive relevant offerings when landing on the site page.
E) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.

5. You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?

A) Discover
B) Operational Rollout
C) Data Ingestion
D) Data Scoping
E) Data Classification

Solutions: