AMA Professional Certified Marketer - PCM Exam Practice Test
_____ represent the collective conception of what communities find desirable, important
and morally proper.
and morally proper.
Correct Answer: B
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Which of the following aspects is directly responsible for determining the zone of tolerance of customers?
Correct Answer: E
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A group of firms that make and deliver a given set of goods and services is known as a _____.
Correct Answer: D
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Which of the following is an advantage of outdoor advertisement?
Correct Answer: C
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Snap, a manufacturer of cleaning supplies, sells its products through retailers like Peblle, a country-wide chain of discount stores in the U.S. At the end of a quarter, Snap takes into account the total purchases made by Peblle and offers a discount in the form of a rebate check. The pricing tactic used by Snap is termed as a(n) _____.
Correct Answer: E
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By setting appropriate service standards and measuring service performance, firms can attempt to close a __________ gap.
Correct Answer: E
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Talyn Cosmetics sells high-end cosmetics that are coveted by women, but are priced out of the budgets of most average buyers. Talyn wants to enter the Arian market and is conducting market research to identify the market segment on which it should focus its strategy. Researchers send out a questionnaire to a vast pool of potential customers in Aria and analyze the results. Which of the following questions should research analysts focus on to identify the target segment?
Correct Answer: A
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In Travnia, an industrial country, the government controls most of the utilities, including power and water supply. The bottled-water market, however, has four major players: Balk, Pentl, Valr, and Tidum. Each of the companies markets its product using a distinct branding strategy. In an attempt to gain a larger market share, Pentl reduces the price of its products by 10%. It expects to make up for the lost revenue from an increase in sales. Which of the following is true of this scenario?
Correct Answer: E
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Carnival Cruise Lines increased the price of its seven-day cruise package by 20 percent recently. If demand for its cruises is negatively elastic, which of the following is the likely outcome of the increase in price?
Correct Answer: C
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_____ retailers offer an inconsistent assortment of brand name merchandise at a significant discount from the manufacturer's suggested retail price (MSRP).
Correct Answer: C
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_____ is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer's purchase decision.
Correct Answer: A
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