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DMI PDDSS Exam Syllabus Topics:

SectionObjectives
Measurement, Analytics, and Optimization- Performance tracking
  • 1. ROI measurement
    • 2. Key social selling metrics
      - Optimization strategies
      • 1. Improving engagement rates
        • 2. A/B testing messaging
          Foundations of Digital & Social Selling- Social selling fundamentals
          • 1. Social selling definition and value
            • 2. Buyer journey in digital environments
              - Digital sales transformation principles
              • 1. Shift from traditional to digital selling
                • 2. Customer-centric selling models
                  Content Strategy and Personal Branding- Content creation for sales
                  • 1. Content distribution strategies
                    • 2. Engaging sales content formats
                      - Building authority online
                      • 1. Personal brand positioning
                        • 2. Thought leadership content
                          Sales Conversion and CRM Integration- Converting leads to customers
                          • 1. Sales funnel optimization
                            • 2. Closing techniques in social selling
                              - CRM and sales tools
                              • 1. Automation tools for sales workflows
                                • 2. CRM usage in social selling
                                  Social Media Platforms for Selling- Other social channels
                                  • 1. Facebook and Instagram for social commerce
                                    • 2. Twitter/X engagement strategies
                                      - LinkedIn for B2B sales
                                      • 1. Profile optimization
                                        • 2. Lead generation strategies
                                          Lead Generation and Relationship Building- Engagement and nurturing
                                          • 1. Relationship building techniques
                                            • 2. Conversation strategies
                                              - Prospecting in digital environments
                                              • 1. Social listening for leads
                                                • 2. Identifying buyer intent signals

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