Exam Name: Professional Diploma in Search Marketing
Certification Provider: DMI
Corresponding Certification: DMI Certification
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Professional Diploma in Search Marketing: PDSM Exam Premium File as PDF & Test Engine
Last Updated: Oct 06, 2026
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DMI PDSM Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Search Strategy and Planning | - Audience targeting - Keyword research - Campaign planning and budgeting |
| Topic 2: Search Engine Optimization (SEO) | - Technical SEO - SEO tools and reporting - Off-page SEO - On-page SEO |
| Topic 3: Pay-Per-Click (PPC) Advertising | - Google Ads fundamentals - Remarketing strategies - Search campaigns - Display advertising |
| Topic 4: Analytics and Performance Measurement | - Web analytics fundamentals - Reporting and optimization - Conversion tracking |
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