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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. The marketing team of an insurance business wants to review their weekly performance every Monday. They need a workspace project with data for past week from Monday to Sunday for reporting.
As a CJA Business Practitioner, how will you create a custom calendar date range to address this requirement, considering the week starts from Sunday as per default data view calendar settings?
Response:

A) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' minus 6 days and End as 'Start of current week' plus 1 day
B) Select a custom range and manually adjust the start and end dates every week
C) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' plus 1 day and End as 'Start of current week' plus 8 days
D) In the calendar control select 'Last 7 days' from the Preset dropdown and then uncheck 'Use rolling dates' option with rolling weekly value

2. A business team is curious what percentage of web visitors are known vs. anonymous. A visitor becomes known when they either create an account or log in for the first time on a new browser. Creating an account or logging in appends a Customer ID to the user's web events.
What calculated metric can be built to display the percentage of web visitors that are known?
Response:

A) (Customer ID exists (People)) / (Customer ID does not exist (People))

B) (Customer ID exists (People)) / People

C) (Customer ID does not exist (People)) / People

3. Which Adobe CJA feature allows automatic updates of scheduled reports?
Response:

A) Report Scheduler
B) Batch Processing Engine
C) Profile Update Service
D) Data Sync Manager

4. Which visualization would best represent the percentage of total revenue contributed by different product categories?
Response:

A) Bar Chart
B) Summary Table
C) Pie Chart
D) Trend Line

5. As a CJA Business Practitioner, you are verifying a report that provides the percentage of sessions per device using calculated metrics. This calculated metric needs to have only whole numbers.
However, it currently reflects decimal values with percent. What could be the probable reason for having decimal values?
Response:

A) Calculated metric has 'Format' as Decimal and 'Decimal places' as 2.
B) Calculated metric has 'Format' as Number and 'Decimal places' as 1.
C) Calculated metric has 'Format' as Percent and 'Decimal places' as 0.
D) Calculated metric has 'Format' as Percent and 'Decimal places' as 2.

Solutions: