Exam Name: Salesforce Certified Marketing Cloud Next Consultant
Certification Provider: Salesforce
Corresponding Certification: Marketing Cloud Consultant
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Check Updated on: Oct 02, 2026
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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analytics & Performance Insights | 8% | - Marketing data visualization and performance insights - Standard dashboards and reporting selection |
| Campaign Design, Flow Orchestration & Content | 30% | - Activation templates, landing pages and multi-channel design - Personalization with Handlebars and dynamic content - Flow design, orchestration, triggers and messaging |
| Consent | 13% | - Consent banner configuration and collection methods - Consent management concepts and regulatory compliance - Consent data objects and records management |
| Agentforce & AI Innovation | 11% | - Marketing Agents for campaign and audience automation - Predictive AI capabilities and use cases - Conversational messaging with Agentforce |
| Platform Setup & Governance | 13% | - Marketing Cloud Next environment provisioning and Data 360 setup - Business Units, governance model, roles and permissions - Domain authentication (DKIM, SPF) and IP configuration |
| Data Modeling, Identity Resolution & Segmentation | 25% | - Data 360 Data Model Objects (DMO) and data relationships - Identity Resolution and unified customer profiles - Data ingestion, segmentation and audience activation |
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
A contact calls a service rep and asks to be opted out of all marketing emails.
What is the correct supported action to opt-out the contact?
- A. Update the consent via the Consent Status flow element.
- B. Update the Opt Out field on the Contact record.
- C. Update the consent on the contact's preference page.
Correct Answer: A 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to include a list of purchased products in an order confirmation email.
The order includes the product name, image URL, and price for each item in the order.
How should NTO display all of the purchased products in the email?
- A. Add a Repeater component to the email and configure the Repeater Source to use the order data.
- B. Create variations in the email for each product and configure targeting rules based on the order data.
- C. Use AMPscript to retrieve the order data as a rowset and loop through the records to render each product.
Correct Answer: A 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
Employees at an online retailer want to use AI to gain insights into existing business accounts and identify buyer group members to nurture.
Which Marketing Cloud Next Agent should they deploy?
- A. Segment Creation
- B. Agentforce Employee
- C. Account Discovery
Correct Answer: C 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to create a segment to find all individuals who have made at least one purchase. Purchase data is stored in a related data model object (DMO) that can have multiple records for a single individual.
Which two concepts should a Marketing Cloud Next Consultant use in the segment builder to correctly evaluate this condition?
- A. Publish Type and Aggregations
- B. Aggregations and Container Paths
- C. Container Paths and Publish Type
Correct Answer: B 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
Northern Trail Outfitters is designing its consent management framework using the standard Data 360 data model.
Which data model object (DMO) represents a category or purpose of communication that individuals can subscribe to or unsubscribe from?
- A. Communication Subscription Channel Type
- B. Communication Subscription
- C. Communication Subscription Consent
Correct Answer: B 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
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