Marketing Cloud Developer Certification Exam Requirements

The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:

• Explain the management of subscriptions.
• Take time to study the resources listed in this review guide and the required additional study materials provided by Salesforce.
• Create dynamic and customized marketing resources using different scripting languages.
• Work and solve scenarios using the REST and SOAP API.
• Create a Web Marketing Cloud experience (data forms, custom preference pages).
• Configure and install data models (data extensions, shared data extensions, contact model).
• Enter the basic SQL, including join instructions.
• Configure data import.
• Works with clients and platform data (SQL, views, sending registration).

A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.

Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.

Registration procedure of the Marketing Cloud Developer Certification Exam

• If you selected the supervised online exam:
• Login to the Webassessor at www.webassessor.com salesforce. If you don't already have an exam profile in Webassessor, you need to create one.
• Click on Submit
• Click on Select
• If you selected the supervised on-site exam:
• Select a test center.
• You will be sent an email confirming the purchase and registration.
• All supervised online exams automatically adapt to the time zone of the position entered in the profile details of your Webassessor.
• If you are interested in supervised online exams, consult all the system requirements in our help article: Online supervision: perform the exam remotely.
• Select the date and time you want to take the exam; - Read the reprogramming and cancellation policy, select the confirmation box.
• Select the date and time you want to take the exam; - Read the reprogramming and cancellation policy, select the confirmation box.
• You will see a purchase confirmation screen. Click Finish.
• Click Register for an exam.
• Find the exam you want to schedule and expand the section to view delivery options. You can choose to register for the exam as supervised on the site or supervised online.
• Click the Save button for your preferred delivery method.
• Check the accuracy of the exam and the details of the program, click Pay.
• Enter your type of payment. You can enter a coupon / coupon code and / or a credit card. Certification exams are subject to tax in accordance with local laws; You will see all applicable fees listed during the payment process.

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Marketing Cloud Developer Certification Exam topics

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• Data Modeling: 14%
• Programmatic Languages: 35%
• Data Management: 22%
• Security: 7%
• API: 22%

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Quick guide if you don't have time to read whole the page

The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201

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