Google Search Fundamentals Exam Practice Test - adwords-fundamentals Exam Practice Test

A. The location targeting was incorrectly selected.

B. The ad does not comply with AdWords policy guidelines.

C. The ad is a duplicate of another ad in the account.

D. Some keywords do not meet minimum quality requirements.

A. Is set to broad match.

B. Is set to phrase match.

C. Has a maximum cost-per-click (CPC) bid below the first page bid estimate.

D. Has its own destination URL that overrides what is set for the ad group.

A. Secure an effective daily budget.

B. Choose good negative keywords.

C. Choose effective language targeting.

D. Create compelling ad text.

A. Their campaigns' daily budget recommendations.

B. The amount of impressions served.

C. The click through rate (CTR) of their ads

D. The number of relevant Display Network placements.

A. Create a new MCC account linked to the original MCC account, and then move the three accounts into that MC Grant Amy access to that sub-MCC only.

B. Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see.

C. Set up direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to the MCC.

D. Combine the campaigns from each account into a single AdWords account. Grant Amy access to that single account so she can manage all campaigns from one place.

A. Ads are targeted to groups of websites based on their site categories.

B. Ads are targeted only to websites related to specific businesses.

C. Themes of selected placements determine related websites where ads will appear.

D. Themes of keywords are matched to relevant content on websites where ads will appear.

A. Target ads to specific countries based on mobile phone usage

B. Target mobile phone users in any country around the world

C. Select video ads to run on mobile networks in certain countries

D. Select the mobile service providers on which users may see ads

A. Text ad, keywords, default bid

B. Frequency capping, daily budget, ad scheduling

C. Default bid, position preference, placements

D. Placements, keywords, network targeting

A. Your daily budget will be adjusted to account for a drop in CTR, and an increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns.

B. Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network doesn't affect the Quality Score of your ads for search.

C. Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.

D. None of these options are correct.

A. Change the access levels of other users.

B. Delete the account.

C. Invite others to access the account.

D. See average cost-per-click (CPC) costs.

A. A lower CPA may be due to additions in negative Keywords.

B. A lower CPA may be due to changes in network distribution.

C. A lower CPA may be due to changes in CPC bidding.

D. A lower CPA may also have lower sales volume, reducing overall profit.

A. The password will need to be reset separately on other Google products that share the Google Account log-in.

B. The new password is now required to access all other Google products with the affected Google Account login.

C. The new password will work for AdWords and the old password will work for other Google products.

D. The user will need to enable 2-factor authentication in order to access their account from any location.

A. Their campaigns' daily budget recommendations.

B. Number of relevant Display Network placements.

C. The amount of impressions served.

D. The click through rate (CTR) of their ads.

A. A dashboard that allows clients view-only access to AdWords reports.

B. A separate AdWords account with its own keywords and campaigns.

C. A bid management system for AdWords clients managed by resellers and agencies.

D. An umbrella account that allows for access to individual accounts with a single log-in.

A. Every time someone does a search that triggers your ad.

B. Every time you change your CPCs within your account.

C. A few times a day, based on your ad scheduling settings.

D. Every time your ad is eligible to serve on a Display Network page.