Exam CIMAPRO15-E03-X1-ENG Topic 1 Question 22 Discussion
Actual exam question for CIMA's CIMAPRO15-E03-X1-ENG exam
Question #: 22
Topic #: 1
Question #: 22
Topic #: 1
Country W hosts a large music competition every 5 years, which is attended by many international musicians.
The success of the competition is dependent upon effective Customer Relationship Marketing being established with many different market groups around the world. These include music colleges who send their students, broadcasting companies who broadcast the event on radio and television, audience members, online ticket sellers and music journalists who write about the competition in specialist journals.
Using Payne's 'Six Markets Model', which of the following is the correct classification for the music journalists writing about the competition?
The success of the competition is dependent upon effective Customer Relationship Marketing being established with many different market groups around the world. These include music colleges who send their students, broadcasting companies who broadcast the event on radio and television, audience members, online ticket sellers and music journalists who write about the competition in specialist journals.
Using Payne's 'Six Markets Model', which of the following is the correct classification for the music journalists writing about the competition?
Suggested Answer: D Vote an answer
by Jack at Nov 01, 2023, 11:26 PM
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