Exam Marketing-Cloud-Email-Specialist Topic 8 Question 64 Discussion

Actual exam question for Salesforce's Marketing-Cloud-Email-Specialist exam
Question #: 64
Topic #: 8
The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

Suggested Answer: C Vote an answer

Explanation
Scaling back sending for specific ISPs until the issue subsides can help improve deliverability by avoiding spam complaints and hard bounces. Increasing the frequency of email sending may worsen the deliverability issue by triggering spam filters and irritating subscribers. Broadening segmentation criteria may not help if the content is not relevant or engaging for the audience.

by Christ at Jun 03, 2024, 06:32 AM

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