Exam Marketing-Cloud-Email-Specialist Topic 4 Question 112 Discussion
Actual exam question for Salesforce's Marketing-Cloud-Email-Specialist exam
Question #: 112
Topic #: 4
Question #: 112
Topic #: 4
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
Suggested Answer: C Vote an answer
The correct answer is C because ensuring source channel is available in subscriber data can help NTO configure its welcome series in Journey Builder to honor the opt-in communication method. The source channel can be used as a decision split or an entry filter to send the appropriate message type (email or SMS) to each subscriber. Sending both email and SMS would not honor the opt-in communication method, but rather annoy the subscribers who only opted in for one channel. Creating one entry source for each messaging channel would not work because a journey can only have one entry source.
by Jesse at Mar 20, 2025, 06:56 AM
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