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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A) Recipients are forwarding your emails to everyone in their address books.
B) Hard bounce rates are 10% or higher.
C) Your open rates have dropped somewhatsince last month.
D) Substantial (5%) increase in click-through rates on last week's promotional campaign.
E) The ISP is recording a high number of spam trap hits and complaint rates from recipients.

2. You havereceived requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?

A) Create the two separate exports and ensure they both have the Sent value in them.
B) Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.
C) Create the two separate exports and use the Sent value for one export and the SentX value for the second export.
D) Go back to the team that developed the requirements and tell them that the Sent feed can only be used in oneactively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.

3. Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choosethree.)

A) Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
B) Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
C) Send carefully planned content to highly engaged recipients.
D) Minimize complaints and bounces to establish a good reputation with each ISP.
E) Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.

4. You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaignrequirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?

A) Navigate to the Version Test screen and click the Workbook button.
B) Navigate to the Workbook and click the EMD button.
C) Navigate to the Workbook and click the Validate button.
D) Navigate to the Workbook and click the Version Test button.

5. An SSH2 key pair can be created to be used for authentication to establish a secure connection between your server and the Oracle file server.
Which key from the client key pair must you send to Responsys?

A) Private
B) Public
C) Master
D) Secure

Solutions: