000-M96 by IBM Actual Free Exam Questions And Answers

Question 1

In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to avoid sending duplicate mailings to the same household?

A. Filtering

B. Segmentation

C. Mapping

D. Switching

Discussion 0

Correct Answer: A Vote an answer

Question 2

In Unica Campaign, what is the main reason that a customer should save a flowchart as a template?

A. To maintain the IDs in the cell.

B. To allow for consistency and efficiency for reuse.

C. To track customer responses.

D. To produce a recipients list.

Discussion 0

Correct Answer: B Vote an answer

Question 3

What is the earliest version of Unica Campaign that a customer can perform an in place upgrade to version 8.x?

A. 7.5 and above

B. 6.x and above

C. 5.1 and above

D. 7.0 to 7.3 only

Discussion 0

Correct Answer: A Vote an answer

Question 4

What is the first thing a customer should do before creating a campaign in Unica Campaign?

A. Create the Mail List.

B. Design the campaign on paper and determine the goals for the campaign.

C. Create strategic segments.

D. Create the offers, mail list, and call list.

Discussion 0

Correct Answer: B Vote an answer

Question 5

In Unica Campaign, for which process(es) is/are a customer able to link cells from a Target Cell Spreadsheet?

A. Select, Merge, Audience, and Extract processes

B. Select process

C. Select, Merge, Audience and Snapshot processes

D. Select and Extract processes

Discussion 0

Correct Answer: A Vote an answer

Question 6

What type of process is the Mail List in Unica Campaign?

A. Parameterized process

B. Contact process

C. History process

D. Response process

Discussion 0

Correct Answer: B Vote an answer

Question 7

In Unica Campaign, what is the main difference between a flowchart Segment and a Strategic Segment?

A. Flowchart segments can only be used within the flowchart where it was created.

B. Flowchart segments are used for global suppressions.

C. Strategic segments can only be used within the flowchart where it was created.

D. Strategic segments are used with interactive flowcharts.

Discussion 0

Correct Answer: A Vote an answer

Question 8

What is a recommended part of the planning process for a customer in order to install Unica Campaign?

A. Configure the Unica Marketing platform parameters.

B. Hardware and software environment and Unica hardware sizing parameters.

C. Create Campaigns

D. Install Cognos

Discussion 0

Correct Answer: B Vote an answer

Question 9

What information is used to determine if response data in Unica Campaign should be recorded?

A. ID information

B. Attributes of Interest

C. Attributes of Interest, ID information, and Response codes

D. Response codes

Discussion 0

Correct Answer: C Vote an answer

Question 10

In Unica Campaign, before you run a flowchart what must a user make sure is/are correctly configured?

A. Cell reports

B. Flowchart name

C. Campaign code

D. Processes

Discussion 0

Correct Answer: D Vote an answer

IBM Unica Enterprise Campaign Technical Mastery Test V1 - 000-M96 Exam Practice Test

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