Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1
Certification Provider: IBM
Corresponding Certification: Sales Mastery
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IBM Unica Enterprise Campaign Technical Mastery Test V1: 000-M96 Exam Premium File as PDF & Test Engine
Last Updated: Sep 28, 2026
No. of Questions: 91 Questions & Answers with Testing Engine
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IBM 000-M96 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Campaign Design & Execution | - Campaign creation and management
|
| IBM Unica Campaign Architecture & Components | - System architecture overview
|
| Security & Deployment | - User roles and access control
|
| Data Management & Segmentation | - Audience segmentation techniques
|
| Performance Tuning & Troubleshooting | - System optimization
|
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
What does a customer use in order to see a single view of all active flowcharts in Unica Campaign?
- A. Cognos reports
- B. Operational monitoring
- C. Scheduled Runs
- D. Scheduled definitions
Correct Answer: B 🗳️
In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to allow a marketing department to add a new criterion that allows them to speak only with customers who come from households where there are children.?
- A. Filtering
- B. Segmentation
- C. Mapping
- D. Switching
Correct Answer: D 🗳️
What two processes are considered contact processes in Unica Campaign?
- A. Mail List and Snapshot
- B. Call List and Mail List
- C. Call List and Extract
- D. Snapshot and Extract
Correct Answer: B 🗳️
In Unica Campaign, what type of interface is used to invoke the Unica Campaign Server Manager utility (which allows you to connect to the Unica Campaign listener, view all currently open flowcharts and their states, view and set environment variables, run flowcharts, and suspend/resume flowcharts)?
- A. Command line
- B. Campaign Listener
- C. Framework Manager
- D. Affinium Manager
Correct Answer: A 🗳️
In Unica Campaign, what option allows a customer to create a segment from the Segment process, where the same audience key can only appear once in any given segment?
- A. Segment by query
- B. Sample by percentage
- C. Mutually Exclusive Segments
- D. Sample by number
Correct Answer: C 🗳️
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