Exam Name: Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Marketing Cloud
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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials: 1Z1-1031 Exam Premium File as PDF & Test Engine
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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Audience Segmentation and Management | - Identity resolution and profile management - Audience creation and segmentation rules |
| Data Onboarding and Integration | - Data ingestion methods - Third-party data integration |
| Oracle Marketing Cloud Data Management Platform Fundamentals | - Platform architecture and components - Core concepts of Oracle DMP |
| Privacy, Governance, and Data Compliance | - Data privacy principles - User consent and governance controls |
| Campaign Activation and Data Usage | - Audience activation workflows - Integration with marketing channels |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?
- A. Target
- B. Optimize
- C. Buy
- D. Avoid
Correct Answer: C 🗳️
Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?
- A. Taxonomy API
- B. Pixel URL API
- C. User Data API
- D. Audiences API
- E. Ping API
Correct Answer: D 🗳️
Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?
- A. Provider Exchange report
- B. Schedule Hits report
- C. Provider Category report
- D. Site Hits report
- E. Provider Inventory report
Correct Answer: D 🗳️
To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)
- A. Strategy
- B. Current State
- C. Classification Rules
- D. Benefit
- E. Update Frequency
- F. Use of Categories
Correct Answer: A,B,D,E 🗳️
What is the meaning of an Index of 17 in the Oracle DMP?
- A. The user is 17 percent more likely to be in the category than the average user in the selected universe.
- B. The user is 1/17 as likely to be in the category than the average user in the selected universe.
- C. The user is 17 times more likely to be in the category than the average user in the selected universe.
- D. The user is 17 percent as likely to be in the category than the average user in the selected universe.
Correct Answer: A 🗳️
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