Exam Name: Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Cloud Solutions
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Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials: 1z0-477 Exam Premium File as PDF & Test Engine
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Last Updated: Aug 16, 2026
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Oracle 1z0-477 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Creating and Managing Content | 15% | - Personalization using built-in functions - HTML editing and responsive design - Dynamic content module configuration - Create and manage documents |
| Topic 2: Initial Configuration & Deliverability | 18% | - Subscription management configuration - Domain branding and delegation - Conversion tracking implementation - Account setup and activation |
| Topic 3: Integration: Interact Connect | 15% | - Data Gateway setup process - Set up Contact Event Data (CED) exports - Configure Connect data import jobs |
| Topic 4: Programs | 10% | - Test and publish programs - Monitor and troubleshoot program flow - Design and build automation programs |
| Topic 5: Campaigns and Forms | 17% | - Design and publish responsive forms - Campaign dashboard settings - Create, test, and manage multi-channel campaigns - Manage categories and link tables |
| Topic 6: Responsys Data Model | 20% | - Describe Responsys data model structure - Create and manage contact lists - Manage supplemental tables and profile extension tables - Build filters, segment groups, and seed groups |
| Topic 7: Reporting and Analytics | 5% | - Analyze campaign performance metrics - Interpret standard reports and dashboards |
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