Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials - 1z0-477 Exam Practice Test

You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?

Correct Answer: D Vote an answer
Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?

Correct Answer: D Vote an answer
You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library. You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?

Correct Answer: A Vote an answer
You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?

Correct Answer: B Vote an answer
Identify three valid data type definitions for defining fields in a Responsys data source.
(Choose three.)

Correct Answer: A,B,C Vote an answer
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You are tasked with creating a new campaign using Email Message Designer and RPL.
You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

Correct Answer: B Vote an answer
You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?

Correct Answer: B Vote an answer
You are configuring a supplemental data import and the first row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?

Correct Answer: D Vote an answer

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