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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. What are all the options you can build a custom audience from?
Select all that apply.
Choose ALL answers that apply.

A) People who have opened a Lead form but have not submitted data in the past 180 days.
B) People who have viewed at least 50% of a video you posted on your Fan Page in the past year.
C) Your customer database from the last 5 years.
D) People who have clicked any links on a Canva in the past 180 days.
E) People who have visited your website in the last 365 days.
F) People who have opened your mobile app in the last 92 days.

2. Your client launched a product two years ago, and it did very well with the young generation.
As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.
With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.
How would you estimate this cost?
Choose only ONE best answer.

A) You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.
B) You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.
C) There is no way of knowing on Facebook how much it would cost to reach both audiences.
D) You could build reach campaigns and estimate how much it would cost you to run the campaigns.

3. A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.
You've done your research and came up with two core/saved audiences:
Audience #1
- Age below 20 years
- Interest: fashion and 3 specific high-end fashion brands
- Education: Master Degree Completion and College Completion
Audience #2
- Age below 20 years
- Interest: fashion and 2 specific high-end fashion brands
- Education: College Completion
However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.
What are some actions you can do to fix the audience overlap?
Select two options that apply.
Choose ALL answers that apply.

A) Change Audience #1 interests to something different that still appeals to apparel.
B) Merge both audiences and run the campaign only on one audience.
C) Delete Audience #2 and run ads on Audience #1.

4. What column within Facebook Ads Manager helps you measure the sales generated by your campaigns?
Choose only ONE best answer.

A) Conversions
B) Conversion Costs
C) Total Purchases
D) Total Conversion Value

5. You want to give an agency access to your Business Manager. How should you add your partner?
Choose only ONE best answer.

A) You should add them as employees under the Business Manager and then provide them editor access to all of your digital assets.
B) You should include them as Partners so that they can administer your accounts but not have the ability to alter any assets or change anything about the business.
C) You should add them as administrators of your Business Manager in order to manage your digital assets.
D) You should look for the agency's employees' Facebook personal profiles and add them to your Facebook accounts.

Solutions: