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- Total Questions: 162
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Management | - Subscriber data management and segmentation - Data imports, extracts, and synchronization - Data extensions and data modeling |
| Topic 2: Email Marketing and Content | - Email content creation and personalization - Deliverability and sender authentication |
| Topic 3: Integration and Messaging | - Cross-channel messaging concepts - API integrations and data exchange |
| Topic 4: Marketing Cloud Setup and Architecture | - Account configuration and setup - User roles, permissions, and security model |
| Topic 5: Automation and Journey Orchestration | - Journey Builder design and execution - Automation Studio activities |
| Topic 6: Analytics and Reporting | - Reporting and dashboard interpretation - Tracking and performance metrics |
Salesforce Certified Marketing Cloud Consultant Sample Questions:
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause? (Choose 2 answers)
- A. Synchronized Data Sources only push data every 15 minutes
- B. Email Address was used as Subscriber Key
- C. Individual Level Tracking was not selected in Marketing Cloud Configuration
- D. ContactID was used as Subscriber Key
Correct Answer: B,C 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to send a special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?
- A. When to send the email
- B. What the offer will be
- C. Who the offer comes from
- D. How to determine engagement
Correct Answer: D 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend?
- A. Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.
- B. Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.
- C. Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.
- D. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.
Correct Answer: B 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys in each environment prior to launching in production.
Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?
- A. Change Sets
- B. Configuration Manager
- C. Ant Migration Tool
- D. Deployment Manager
Correct Answer: D 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file.
Which two options would meet these requirements?
Choose 2 answers
- A. SQL Query
- B. Scheduled Automation
- C. Decision Split
- D. File Drop Automation
Correct Answer: A,D 🗳️
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