Salesforce Essentials for Marketing Cloud Email Marketers - EEB-101 Exam Practice Test
Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?
How should Journey Builder be configured to meet this requirement?
Correct Answer: A
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Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?
'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?
Correct Answer: C
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A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?
Correct Answer: B
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A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization option should be used?
Which Preview $ Test Content Personalization option should be used?
Correct Answer: B
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A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type is the best solution for the marketer to set up?
Which journey type is the best solution for the marketer to set up?
Correct Answer: A
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Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
Correct Answer: C
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Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?
Which action ensures NTO's sending reputation remains intact?
Correct Answer: A
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Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?
Correct Answer: A
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The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?
Which tool should they use to identify the subscribers to send to?
Correct Answer: A
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A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?
Correct Answer: C
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Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool should NTO use to accomplish these iterative tests?
Which tool should NTO use to accomplish these iterative tests?
Correct Answer: B
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Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTO update the IP configured for these sends?
Where should NTO update the IP configured for these sends?
Correct Answer: C
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Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?
Which Journey Builder activity should NTO use?
Correct Answer: B
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Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?
Which metric should be analyzed as a possible indicator of bad sender reputation?
Correct Answer: A
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