Exam Name: Essentials for Marketing Cloud Email Marketers
Certification Provider: Salesforce
Corresponding Certification: Marketing Cloud Email Specialist
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Last Updated: Aug 10, 2026
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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Tracking & Reporting | 10% | - Interpreting results and optimization - Standard reports and dashboards - Key metrics (open, click, bounce, conversion) |
| Topic 2: Email Creation & Testing | 25% | - Sender authentication (SPF, DKIM, DMARC) - Preview, test send, and validation - Email Studio tools and editors - Dynamic content and personalization |
| Topic 3: Subscriber & Data Management | 25% | - Import/export and data quality - Segmentation and audience creation - Data extensions and list management - Subscriber status and preferences |
| Topic 4: Sending & Automation | 20% | - Automation Studio basics - Journey Builder fundamentals - Triggered emails and transactional sends - Guided sends and user-initiated sends |
| Topic 5: Email Marketing Concepts & Best Practices | 20% | - Deliverability and sender reputation - Email marketing fundamentals - Email design and accessibility best practices - Compliance and regulations (CAN-SPAM, GDPR, CASL) |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
1. Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?
A) Focus on action-driven subject lines.
B) Add complementary SMS campaigns.
C) Create more focused segmented lists for messaging.
2. An insurance company has launched a new campaign to target Individuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?
A) Create a data filter on the data extension.
B) Filter the .csv file before import.
C) Write a query to create a filtered data extension.
3. Northern TrailOutfitters is spending daily batch files of customer data to Marketing Cloud via file drops.
When the Automation runs, the files are often empty and data points are not available for processing.
Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?
A) Verification Activity
B) Wait Activity
C) Skip Automation
4. Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?
A) Leverage Einstein for content tagging.
B) Use nested tags to create hierarchies.
C) Make the Customer Key more descriptive.
5. A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?
A) Send Preview
B) Content Detective
C) Test Send
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: A |
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