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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A) Web Studio to capture Query parameters from social media link.
B) Use Journey Builder to build an audience using Ad Studio.
C) Use an interactive form from email Studio to collect this information

2. Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?

A) Einstein Engagement Scoring
B) Einstein Messaging Insight
C) Einstein Engagement Frequency

3. When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

A) In the step with the two SQL activities, place a wait step between them.
B) Place the audience SQL Query Activity below the exclusion SQL Query Activity.
C) Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

4. Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?

A) Einstein Coy Insights
B) Einstein Content Selection
C) Enhanced Dynamic Content

5. Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send upto three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?

A) Decision Splits
B) Goals
C) Exits

Solutions: