Exam Name: Essentials for Marketing Cloud Email Marketers
Certification Provider: Salesforce
Corresponding Certification: Marketing Cloud Email Specialist
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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Marketing Fundamentals | - Email send types and delivery basics - Subscriber and list management - Email content creation with Content Builder |
| Topic 2: Automation and Journeys | - Automation Studio workflows - Journey Builder fundamentals |
| Topic 3: Data Management | - Data Extensions and data modeling concepts - Import methods and data hygiene |
| Topic 4: Subscriber Engagement and Segmentation | - Segmentation techniques - Preference management and unsubscribes |
| Topic 5: Tracking and Reporting | - Campaign reporting and insights - Email tracking and performance metrics |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
- A. Web Studio to capture Query parameters from social media link.
- B. Use Journey Builder to build an audience using Ad Studio.
- C. Use an interactive form from email Studio to collect this information
Correct Answer: A 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?
- A. Einstein Engagement Scoring
- B. Einstein Messaging Insight
- C. Einstein Engagement Frequency
Correct Answer: C 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?
- A. In the step with the two SQL activities, place a wait step between them.
- B. Place the audience SQL Query Activity below the exclusion SQL Query Activity.
- C. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
Correct Answer: C 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?
- A. Einstein Coy Insights
- B. Einstein Content Selection
- C. Enhanced Dynamic Content
Correct Answer: B 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send upto three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?
- A. Decision Splits
- B. Goals
- C. Exits
Correct Answer: B 🗳️
Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).
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