Salesforce Email Essentials (EEB101) - EEB101 Exam Practice Test
Identify the best practices for interacting with potential and active subscribers. (Choose 3)
Correct Answer: C,D,E
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Which variable can be tested using the A/B testing tool? (Choose 3)
Correct Answer: A,B,E
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Using measures, what data can a marketer use to segment an audience?
Correct Answer: B
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What happens if you do not deal with bounce rates of 20% or greater?
Correct Answer: C
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Northern Trail Outfitters (NTO) would like to send shipping email notifications to members. Shipping fulfillment data is included in a file which Is moved at frequent intervals to a folder on NTO's Enhanced FTP Account.
Which solution can be used to achieve this?
Which solution can be used to achieve this?
Correct Answer: A
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When does the validation of email address occur when using a data extension?
Correct Answer: B
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To make a data extension sendable what must it contain. (Select Two)
Correct Answer: A,B
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Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The emai team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers
Correct Answer: C,D
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Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers stored in data extensions: Education Events and Sales.
What feature should the company use to manage its opt-out strategy?
What feature should the company use to manage its opt-out strategy?
Correct Answer: D
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A data administrator is creating a new data extension to store product catalog dat a. Character length limit is specified for each field.
What are two benefits of ensuring field lengths are accurate? (Choose two.)
What are two benefits of ensuring field lengths are accurate? (Choose two.)
Correct Answer: A,D
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NTO completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audiences that are created for sending?
Correct Answer: A
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Northern Train Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?
Correct Answer: A
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Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers
Choose 2 answers
Correct Answer: A,B
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Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers
Which two best practices should NTO employ when sending email? Choose 2 answers
Correct Answer: B,C
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