Exam Name: Salesforce Email Essentials (EEB101) Exam
Certification Provider: Salesforce
Corresponding Certification: Salesforce Certification
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Salesforce Email Essentials (EEB101) Exam: EEB101 Exam Premium File as PDF & Test Engine
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Last Updated: Aug 01, 2026
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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email Marketing Fundamentals | - Email marketing concepts
|
| Data Management | - Data structures
|
| Content Creation | - Content Builder usage
|
| Tracking & Reporting | - Performance analysis
|
| Email Sending & Automation | - Send processes
|
Salesforce Email Essentials (EEB101) Sample Questions:
1. Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers
A) Optimize the way content is stored with a naming convention.
B) Plan for content to be used cross-channel, eliminating duplicates.
C) Import all content up front, rather than piece by piece.
D) Create folders for each type of uploaded content.
2. What 3 options are available to create a template in the marketing cloud? (Choose 3)
A) Content Builder
B) Template Editor
C) Paste HTML
D) Mobile Template Editor
3. A marketing team has switched from the Classic Editor to Content Builder in Email Studio. All images, content blocks, and emails were saved in one folder.
How should these saved items be found in Content Builder?
A) Filter based on content type
B) Create folders and move content
C) Add tags to each piece of content
D) Rename content to be alphabetical
4. A marketer needs to test personalized content in an email prior to sending. How can the marketer easily minimize the possibility of someone unsubscribing during the testing process?
A) Send the marketing team a link to the Subscriber Preview of the email.
B) Send to a Test Data Extension via the Send Flow.
C) Deselect the option to Enable System Generated Links in the Test Send.
D) Create a version of the email that does not include the unsubscribe link.
5. Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?
A) Import File Activity > File Transfer Activity > Send Email
B) File Transfer Activity > Send Email
C) Import File Activity > Send Email
D) File Transfer Activity > Import File Activity > Send Email
Solutions:
| Question # 1 Answer: A,B | Question # 2 Answer: A,B,C | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: D |
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