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Salesforce Email Essentials (EEB101) Sample Questions:

1. What are the 4 steps to create dynamic content?

A) Build Rules
B) Create
C) Plan
D) Execute
E) Preview
F) Test Send

2. Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?

A) Import File Activity > File Transfer Activity > Send Email
B) File Transfer Activity > Send Email
C) Import File Activity > Send Email
D) File Transfer Activity > Import File Activity > Send Email

3. If you have less than 50,000 subscribers your test distribution should be what percent.

A) 10%
B) 20%
C) 15%
D) 5%

4. A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants to automate sending the emails. Which process could the bank use?

A) Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities
B) Use Query Activities
C) Use Drag and Drop Segmentation to create data filters
D) Use Drag and Drop Segmentation to create data filters, and the use Filter activities

5. What is a personalization string?

A) A content area that will display based on a subscriber attribute
B) An automated way of scraping a website for content to populate inside of an email
C) A snippet of text that inserts subscriber attributes into an email
D) The snippet of text at the top of the email that is visible before an email has been opened

Solutions: