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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. Which organization is the best prospect for IBM Cognos 8 BI?

A) A law firm with 75 employees
B) A retail company with 250 employees
C) A restaurant chain with 500 employees
D) A manufacturing company with 2000 employees

2. The analysis capability of IBM Cognos BI is geared toward helping organizations answer which key question?

A) What should we be doing?
B) What are our competitors doing?
C) How are we doing?
D) Why is our business on or off track?

3. What is the main purpose of ad hoc reports in IBM Cognos BI?

A) To deliver stakeholders a personalized experience based on a single report authored by IT.
B) To provide an easy and simple way to create a report and interact with it.
C) To provide a point in time picture of performance based on an operational database.
D) To provide a detailed view of the financial health across the business.

4. Which type of user will be most interested in the Dynamic Query Analyzer feature of IBM Cognos BI?

A) Business analyst
B) IT user
C) Executive
D) Business manager

5. What is the best strategy when positioning IBM Cognos BI against a niche competitor such as QlikView and MicroStrategy?

A) Expand the agenda to include capabilities not provided by the competitor.
B) Warn the customer of hidden charges attached to features perceived as free.
C) Explain that unlike these other vendors, all functionalities of Cognos are available out of the box without having to code.
D) Describe how IBM Cognos is the lowest cost solution on the market and provides the lowest total cost of ownership of all vendors.

Solutions: