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IBM M2020-645 Exam Syllabus Topics:

SectionObjectives
IBM Cognos Analytics Overview- Core capabilities and platform positioning
  • 1. Reporting and dashboarding concepts
    • 2. Self-service analytics overview
      Cognos Analytics Features- Visualization and reporting tools
      • 1. AI-assisted insights
        • 2. Dashboards and interactive reports
          - Data preparation and modeling
          • 1. Data connectivity concepts
            • 2. Data module creation
              Solution Positioning and Sales Scenarios- Competitive differentiation
              • 1. Value messaging strategies
                • 2. IBM Cognos vs other BI tools
                  - Customer personas and needs
                  • 1. Business analyst requirements
                    • 2. IT administrator requirements
                      Business Intelligence Value Proposition- Enterprise BI use cases
                      • 1. Executive dashboarding scenarios
                        • 2. Operational reporting scenarios
                          - Decision-making benefits
                          • 1. Data-driven decision support
                            • 2. Performance monitoring

                              IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

                              Which organization is the best prospect for IBM Cognos 8 BI?

                              • A. A law firm with 75 employees
                              • B. A retail company with 250 employees
                              • C. A restaurant chain with 500 employees
                              • D. A manufacturing company with 2000 employees
                              Reveal Solution  Discussion  0

                              Correct Answer: D  🗳️

                              The analysis capability of IBM Cognos BI is geared toward helping organizations answer which key question?

                              • A. What should we be doing?
                              • B. What are our competitors doing?
                              • C. How are we doing?
                              • D. Why is our business on or off track?
                              Reveal Solution  Discussion  0

                              Correct Answer: D  🗳️

                              Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

                              What is the main purpose of ad hoc reports in IBM Cognos BI?

                              • A. To deliver stakeholders a personalized experience based on a single report authored by IT.
                              • B. To provide an easy and simple way to create a report and interact with it.
                              • C. To provide a point in time picture of performance based on an operational database.
                              • D. To provide a detailed view of the financial health across the business.
                              Reveal Solution  Discussion  0

                              Correct Answer: B  🗳️

                              Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

                              Which type of user will be most interested in the Dynamic Query Analyzer feature of IBM Cognos BI?

                              • A. Business analyst
                              • B. IT user
                              • C. Executive
                              • D. Business manager
                              Reveal Solution  Discussion  0

                              Correct Answer: B  🗳️

                              Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

                              What is the best strategy when positioning IBM Cognos BI against a niche competitor such as QlikView and MicroStrategy?

                              • A. Expand the agenda to include capabilities not provided by the competitor.
                              • B. Warn the customer of hidden charges attached to features perceived as free.
                              • C. Explain that unlike these other vendors, all functionalities of Cognos are available out of the box without having to code.
                              • D. Describe how IBM Cognos is the lowest cost solution on the market and provides the lowest total cost of ownership of all vendors.
                              Reveal Solution  Discussion  0

                              Correct Answer: C  🗳️

                              Explanation: Only visible for Fast2test members. You can sign-up / login (it's free).

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