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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. For Unica Campaign processes, what feature lets you preview a list of distinct values and their frequency of occurrence for a selected field?

A) Cell Reports
B) Target Cell Spreadsheet
C) Profiling field
D) Preview

2. In Unica Campaign, what does a customer need if they want functionality that includes creating, viewing and managing of the Target Cell Spreadsheet and custom cell attributes?

A) Unica NetInsight
B) Unica Optimize
C) Unica eMessage
D) Unica Marketing Operations

3. What type of process is the Call List in Unica Campaign?

A) Parameterized process
B) Contact process
C) History process
D) Response process

4. In Unica Campaign, how does a customer create a smart offer list?

A) Configure parameterized offer attributes.
B) Enter the offer names to be included.
C) Select from a static list of offers.
D) Query attributes of existing offers.

5. What do you use in Unica Campaign to create a new variable for querying, segmenting, sorting, calculating, or providing output to a table?

A) Derived Fields
B) Extract Process
C) Snapshot Process
D) Dimension Hierarchy

Solutions: