Salesforce Certified Marketing Cloud Account Engagement Consultant: MCAE-Con-201 Exam Premium File as PDF & Test Engine

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Which are true about Custom Objects in Marketing Cloud Account Engagement

A) You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM
B) You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors
C) You can create and sync a custom object from any object in Salesforce
D) You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time

2. During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?

A) Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program
B) CNAME > Salesforce connector > Email Templates > Lists > Engagement program
C) Email Authentication > Salesforce Connector > Email templates > Users > Engagement program
D) CNAME > Email Authentication > Email templates > Lists > Engagement program

3. What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

A) The record that was last updated sets the field value for a synced prospect.
B) Only users with an Administrator user role will be able to change the prospect field value.
C) Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.
D) Only 200 records per day can be updated to overwrite the "Opted Out" field value.

4. To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

A) Enable visitor filters for all customers so opens are not tracked.
B) Only send emails to prospects who do not use Apple Mail.
C) Disable open tracking within account settings.
D) A Use the Open Rules Audit to remove opens as criteria in their automations.

5. LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

A) Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
B) Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
C) Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
D) Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3

Solutions: